Businesses rely on communication, and the structures that house them say a great deal. Forms that create unintentional meanings can drive clients and customers away, while correct forms will draw them in. Bank buildings need to appear sturdy and straightforward, Cafes need to look comfortable and interesting, Convenience stores need to look convenient.
Businesses must live up to these unstated expectations of the world– at first glance. The architecture should support this. To perceive and express these expectations in an art all in itself, a psychology perhaps– and can provide a business with a subconscious edge over competition.